Armstrong Metal Fest in association with the Western Canadian Metal Festival Alliance (WCMFA) is launching a new initiative for the Western Canadian metal music community to be more involved and aware of the area's collective. Launching the #666kmchallenge, AMF and the WCMFA's goal is to encourage more financial support and purchase of local musicians' music and merchandise to boost the area's music economy. The initiative was inspired by the 100 mile diet, which aims to have people buy and eat food within 100 miles of where that person lives. The AMF and the WCMFA has decided to apply that concept to the Canadian Music Scene with the #666kmchallenge.
How it works:
Music lovers of metal and any other genres are encouraged to buy music and merchandise from bands / musicians within 666 kilometers of where they live.
For example: Kelowna is within 666 km from both Calgary and Victoria, therefore people from Kelowna could buy anything from bands in those areas and it would be considered a part of the #666kmchallenge.
You don't necessarily have to follow that example or even set a goal, just buy local merchandise and post it online!
After purchase you are to take a picture of it and post it online via your social media (ex. instagram, facebook, twitter) with the hashtag #666kmchallenge. Post how much it cost and the AMF and WCMFA will keep a tally of the money raised!
Why the #666kmchallenge?
The idea behind it... if people bought more merchandise from bands, they would have more money to invest into costly things such as recording and touring! The overall impact would be the growth of the already amazing Western Canadian metal scene!
For more info, please visit www.ArmstrongMetalFest.ca